Frontier Produce Joins FreshEdge
Combination expands distribution presence beyond the Midwest
Chicago, Ill., July 25, 2024 – FreshEdge, a super-regional distributor of customized fresh food solutions backed by Wind Point Partners (“Wind Point”), acquired Frontier Produce (“Frontier”), a fresh produce distributor based in Oklahoma. For three decades, Frontier has been providing premium-quality fruits, vegetables, dairy and specialty items to a variety of foodservice channels throughout Oklahoma and southwest Missouri including restaurants, hotels, school systems, caterers and more. Frontier operates out of three facilities – two in Tulsa, Okla. and one in Oklahoma City, Okla. – that total 80,000 square feet of warehouse space.
Frontier complements FreshEdge’s recent Arkansas acquisition of KT Produce and expands its geographic presence to the west of the existing network. This acquisition provides additional capacity and geographic opportunity to better serve the combined customer base.
“Frontier has established a solid reputation, and we are confident they will continue to build upon our company values centered around people, relationships, integrity and customer focus,” said Steve Grinstead, CEO of FreshEdge.
“We are excited for this new opportunity,” said Rob DeWitt, President of Frontier. “We remain committed to offering the same level of top-notch customer service and quality our customers have come to expect from Frontier.”
“We gladly welcome Rob and Robin Dewitt and their outstanding team to FreshEdge,” said Greg Corsaro, President and COO of FreshEdge. “With a commitment to customer service at its core, Frontier will be a great addition to our growing family of customer-obsessed companies.”
Joe Lawler, Managing Director with Wind Point Partners, added, “The Frontier management team is experienced and has a compelling market position in the foodservice channels of Oklahoma. We are excited to continue supporting FreshEdge’s robust M&A program.”
Wind Point Partners acquired FreshEdge in October 2022 in partnership with CEO Steve Grinstead and President & COO, Greg Corsaro, two veterans in the fresh produce distribution space. This acquisition represents the seventh acquisition under Wind Point’s ownership. FreshEdge’s acquisition strategy will continue to focus on acquiring fresh food distribution companies with high quality produce and specialty food products along with exceptional service and a strong brand reputation. Geographically, FreshEdge is focused on both new and existing geographies, including the Midwest, Southeast and Southwest U.S.