Vee Pak Acquires Cosmetic Essence Innovations
Acquisition expands Vee Pak’s product range, innovation, and supply chain capabilities
Chicago, IL, November 14, 2018 – Wind Point Partners and portfolio company Vee Pak, LLC (“Vee Pak”), a full-service partner to the personal care and beauty industry, are pleased to announce the acquisition of Cosmetic Essence Innovations, LLC (“CEI”). CEI, headquartered in Holmdel, New Jersey, is a leading product development and full-service provider to the beauty and personal care industry with a long history of developing unique and transformative formulations for fragrance, hair care and skin care products.
Vee Pak is a leading value-added manufacturer of innovative hair care, bath and body, and skin care products to both established and fast-growing emerging brands. The acquisition of CEI will broaden Vee Pak’s product offering while also enhancing product development and innovation capabilities. Combined with CEI, Vee Pak can now offer customers expanded manufacturing capabilities through a coast-to-coast network and an international presence.
Richard McEvoy, CEO of Vee Pak, expressed, “We are very excited to welcome the CEI team to our platform. The combination is a further step in our goal of helping beauty and personal care brands grow from infancy through to maturity, and I cannot wait to bring the full breadth of our capabilities to our customers.”
David Stott, Managing Director with Wind Point Partners, stated, “CEI significantly strengthens Vee Pak’s strategic position in the marketplace. Personal and beauty care brands continue to value manufacturing partners that bring new and exciting innovation concepts to the table and act as an extension of their supply chain.”
Peter Martin, CEO of CEI, remarked, “I’m thrilled as the Vee Pak team is the ideal partner for our business given similar philosophies and strategies. I’m confident that Vee Pak will continue to provide world-class service to our existing customers and provide a bright future for our employees.”
Lazard Middle Market served as financial advisor to Vee Pak. Winston & Strawn and Kirkland & Ellis served as legal counsel to Vee Pak and Wind Point. Houlihan Lokey and Morrison Cohen served as financial advisor and legal counsel, respectively for CEI.