Wind Point Partners Acquires ExperiGreen
Wind Point invests in a leading provider of residential lawn care services
Chicago, Ill., January 7th, 2025 – Wind Point Partners (“Wind Point”), a Chicago-based private equity firm, announced today that it has acquired ExperiGreen Lawn Care (“ExperiGreen” or the “Company”). Founded in 2016, ExperiGreen provides customized lawn care services including fertilization, weed control, aeration, seeding, disease treatment, grub control, perimeter pest control and tree and shrub care. The Company serves over 140,000 residential customers through a network of branch locations across nine U.S. states (Midwest, Mid-Atlantic, Northeast) and two Canadian provinces.
Wind Point is partnering with ExperiGreen’s management team, led by President and Founder John Moehn. Additionally, Luis Orbegoso will be joining ExperiGreen as CEO. Most recently, Mr. Orbegoso served as CEO of Nextech, one of the nation’s largest light commercial HVAC services companies, and was previously President and COO of American Residential Services, one of the largest residential HVAC and plumbing companies in the U.S.
“ExperiGreen is exceptionally well-positioned with a clear customer value proposition and incredible organizational culture,” noted Mr. Orbegoso. “I am thrilled to be joining the team alongside Wind Point’s investment. I look forward to working with the great team in place to accelerate ExperiGreen’s growth and continue to provide high quality services to our customers.”
Alex Washington, Managing Director with Wind Point, commented, “ExperiGreen’s recurring services model, strong brand reputation and high customer satisfaction represent a compelling platform for Wind Point to build upon. The market potential for continued organic and acquisition-driven growth is robust. We look forward to providing additional capital and support to Luis, John and the team to capture this opportunity.”
Wind Point is an active investor in route-based technician services platforms, with select current investments including SmartCare, Pavion and D&H United. The opportunity to drive significant value creation through investment in operational excellence, omni-channel sales and marketing, enhanced technology and accretive M&A continue to be attractive themes in the sector.
John Moehn, Founder of ExperiGreen, stated, “Huron Capital has been a great sponsor to help us get to this stage and I believe that we have found in Wind Point the ideal partner to propel our next chapter. Key near term initiatives will include the continued investment in our employees, processes and tools that allow us to deliver the best work environment and customer experience.”
Following Wind Point’s investment, Court Carruthers and David Alexander will join as Board Co-Chairs. Mr. Carruthers is the current CEO of TricorBraun, a board member of Wind Point portfolio company SmartCare and a longstanding member of Wind Point’s Executive Advisor Partner program. Mr. Alexander is the former CEO of TruGreen, the largest residential lawn care company in the U.S., and has been Board Co-Chair for ExperiGreen since 2022. Mr. Carruthers and Mr. Alexander bring decades of experience driving value creation in C-suite and Board-level roles.
Both Huron Capital and Joe Kucik will remain significant investors in the Company. Mr. Kucik was an early investor in ExperiGreen and is also the founder of Real Green Systems, a leading software company that powers thousands of U.S. independent lawn care businesses.
Greenberg Traurig, LLP served as legal counsel to Wind Point. KPMG LLP provided transaction advisory services. Harris Williams served as buy-side financial advisor in connection with the transaction.